Risk & Uncertainty
The practitioner interview
Friends,
I hope that all is well with you and yours, and that this e-mail finds you on a boat with shoddy connection, in the tropics, three months after I sent it.
Now accepting keynotes for 24Q1-24Q3
Every year, I create three main presentation decks. For 2024, they are:
What to Do When You Don’t Know What to Do: How to turn uncertainty into a competitive advantage. (Based on my new book by the same name.)
Regression Toward the Meme: Why modern leadership falls into old traps - and how to avoid them.
The Efficiency Illusion: How to uncover the hidden costs of digital commerce and create profitable growth.
If you want to book me for your event, corporate speaking slot, or workshop, merely send me an email. To make sure I am available, however, please do so at your earliest convenience; my availability is limited and the schedule is filling up fast.
All presentations are adapted to fit the event. Entirely customized presentations, including topic, are available upon request at an additional cost. More information may be found here.
A couple of updates before we go-go
Recently, I have spent a lot of time pondering why we so seldom see novel thinking. The conversation in marketing, for example, is so predictable that one could set a watch to it. A rather ironic state of affairs, one might note, that an industry so obsessed with the new so rarely is able to create it. But the problem is hardly unique to marketers, of course.
I do not for a second believe it is because people are incapable of original thought, to the extent that such exists (all innovation is built upon previous innovation; thought begets thought). Everyone has interesting ideas all the time. Too few make it above the parapet.
Perhaps we are afraid to be wrong; afraid to be left outside in the cold, peering through the window at those gently warmed by the false security of consensus. Perhaps we would rather be comfortable, likable, play to the gallery, and garner social media likes. Either way, we get stuck in old, outdated ways, of inefficient and ineffective modes of working.
And so, I want to hear from you. What is the one idea that you have that you believe would make life inside or outside the office easier? Send me your thought and I will include it in a future newsletter.
Full anonymity is promised, so there is need to fear being perceived as “wrong”.
Moving on.
The Week in Markets
The so-called Magnificent Seven are more like the Superb Six and the Slowpoke Yokel at this point.