The one on the benefits of planning
The Strategy Omnibus, part II
Friends,
I hope that all is well with you and yours, and that this e-mail finds you on a boat with shoddy connection, in the tropics, three months after I sent it.
Now accepting keynotes for 25Q3-25Q4
The 2025 lineup:
What to do when you don’t know what to do.
How to create a sustainable competitive advantage through superior adaptability. (Based on the new book by the same name.)
Succeed big, fail small.
How to use experimentation to drive efficiency and effectiveness of innovation at scale.
Managing radical uncertainty.
How to steer an organization through a sea of change.
Retail 3.0.
How to build a profitable retail business in the modern marketplace. (Based on the 2026 follow-up to the 2022 smash hit white paper The Gravity of e-Commerce.)
If you want to book me for your event, corporate speaking slot, or workshop, merely send me an email. To make sure I am available, please do so at your earliest convenience; my availability is limited and the schedule tends to fill up fast. More information may be found here.
The TL;DR
Although fewer than the drawbacks - including potentially lethal effects for innovation - there are benefits to planning and a number of entirely justified use cases.
Plans provide schedules that sometimes are required. They may also reduce stress (at least momentarily), enable synchronization (if used properly), secure resources, and speed up decision-making.
What usually is the biggest selling point for planning, however, comes with a plethora of issues that few consider until it is too late.
Streaming is now officially beating traditional TV.
Meta is doing a Microsoft. And Google.
The Fed is seeing what we are seeing (but Trump is blind to).
Premium subscribers will be seeing more of me this fall.
Personal updates before we go-go
Another immensely hectic week in-between work, holidays (today is Midsummer’s Eve, the second biggest red-letter day of the year in Sweden), and writing. It is one of the biggest drawbacks of being a proverbial one-man band; there is no real time for real time off. And as the years pile up, it starts to wear on you.
Of course, having said that, it would be utterly remiss of me not to mention my wife without whom none of what I do would be possible.
They - whoever “they” are - say that behind every man of greatness stands a woman. I am no man of greatness, but if I ever become one, it will not be with a woman standing behind me. She stands in front of me, and everyone else, and leads by example. For every other struggle in my life, I hit the fucking jackpot in my marriage.
The virtual talk that I will be giving at Nudgetock is now recorded and formally sent in. I will ensure that it becomes available to premium subscribers after the event.
I have upgraded my home studio setup substantially, and will begin to launch additional video and audio content this fall.
Moving on to markets.