Strategy in Praxis

Strategy in Praxis

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Strategy in Praxis
Strategy in Praxis
The undeservedly unknown

The undeservedly unknown

Part VI a: John Boyd

JP Castlin's avatar
JP Castlin
Apr 26, 2024
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Strategy in Praxis
Strategy in Praxis
The undeservedly unknown
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Friends,

I hope that all is well with you and yours, and that this e-mail finds you on a boat with shoddy connection, in the tropics, three months after I sent it.



Now accepting keynotes for 24Q2-24Q3

Every year, I create three main presentation decks. For 2024, they are:

  • What to Do When You Don’t Know What to Do: How to turn uncertainty into a competitive advantage. (Based on my new book by the same name.)

  • Regression Toward the Meme: Why modern leadership falls into old traps - and how to avoid them.

  • The Efficiency Illusion: How to uncover the hidden costs of digital commerce and create profitable growth.

If you want to book me for your event, corporate speaking slot, or workshop, merely send me an email. To make sure I am available, however, please do so at your earliest convenience; my availability is limited and the schedule is filling up fast. More information may be found here.



A couple of weather updates before we go-go

  • Sometimes in life, you just have to laugh at a world that, as no other conclusions appear plausible, has decided to mess with you because it has nothing better to do.

  • A fortnight ago, I booked a service for the car. The days that preceded said service were warm and gentle to a point where people started wearing t-shirts to expose more skin to the loving caress of the spring breeze. The day I had to drive across town to Mercedes, though, there was a blizzard. Two days later, the t-shirt weather was back again with a wry smile.

  • Fast forward a week; I had scheduled a thorough cleaning/detailing. Naturally, the day before the day to be, the local weather service warned of surprise heavy snowfall.

  • But - and here is the kicker - I had to reschedule due to my daughter being home from kindergarten with a cold. And just like that, there were no longer any frozen clouds on the horizon; the sun changed its mind and decided to stick around after all.

  • A few days later, I called the company to ask if they had any slots within the next few hours. The weather was good, parents-in-law were on their way, and I had some time to spare. Great news - indeed they did. So the help arrived, I took the car out of the garage, and it immediately began to snow.

  • IMMEDIATELY. FROM. A. BLUE. SKY.

  • I mean, for the love of fuck.

  • At this point, I am more or less expecting people to check out the cleanliness of my car in mid-July before deciding whether to take the boat out for a spin.

  • Moving on.




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