Interested in differences here when talking about extremes: mass consumer goods vs niche subscriptions.
It seems to me that it’s easier to define retention and re-acquisition when a customer is paying on schedule every month. Do you know of studies into heavy buyer fallacy and duplication of purchase for subscription type products - like cohort-based courses, software as a service, and the like?
Interested in differences here when talking about extremes: mass consumer goods vs niche subscriptions.
It seems to me that it’s easier to define retention and re-acquisition when a customer is paying on schedule every month. Do you know of studies into heavy buyer fallacy and duplication of purchase for subscription type products - like cohort-based courses, software as a service, and the like?