Strategy in Praxis

Strategy in Praxis

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Strategy in Praxis
Strategy in Praxis
Cows & Dogs

Cows & Dogs

Introducing the BCG matrix

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JP Castlin
Dec 17, 2021
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Strategy in Praxis
Strategy in Praxis
Cows & Dogs
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Friends,

Much like Keanu Reeves, I could probably spend the rest of my career doing matrices. In the world of strategic management and marketing consulting, they have long since become the epitome of commodities. Most everyone has their favorite, either of own or others’ design.

Having said that, most are far from original and few hold up to scrutiny. Eve…

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