I have seen the BCG matrix used to generate interesting (and uncomfortable questions) that management teams love to ignore. I think it is particularly interesting when applied to question mark businesses. I have observed that companies will hold on to these for a long time with no specific plan to do anything strategically interesting with them. Even forcing the discussion into the open about the growth rates and share position of these businesses can get people thinking differently about why we are still in that business - and whether we need to fish or cut bait.
I have seen the BCG matrix used to generate interesting (and uncomfortable questions) that management teams love to ignore. I think it is particularly interesting when applied to question mark businesses. I have observed that companies will hold on to these for a long time with no specific plan to do anything strategically interesting with them. Even forcing the discussion into the open about the growth rates and share position of these businesses can get people thinking differently about why we are still in that business - and whether we need to fish or cut bait.