1 Comment
Oct 29, 2021Liked by JP Castlin

As someone who deeply believes in organizational culture as (perhaps) the only sustainable competitive advantage an organization wields - as it can only be mimicked never copied - this section hit hard...because its true. "there is no correlation between the values a company emphasizes in its published statements and how well it lives up to those values in the eyes of employees."

We've entered an era of Culturewashing, as we had with Greenwashing, Pinkwashing, Purposewashing et al. A desire to communicate and proclaim something that is NOT reality but a vain glory attempt to paper over internal realities. Shame on us if we allow that to perpetuate.

Any strategy faces 3 voting constituents - competition, consumers and culture. Only one do you have maximum influence over. That's your culture.

Expand full comment