Perspectives & Positioning

Introducing Henry Mintzberg

Friends,

Here we are, at the midpoint of our breakdown of theories central to the concept of strategic aspiration in the ABCDE framework. So far, we have covered Stephen Bungay’s strategic intent, Richard Rumelt’s guiding policy and, last week, Roger Martin’s Where to Play/How to Win – the last of which attracted highly valuable (and appreciated) feedbac…