First an foremost thank you for your writings. It enriches my thinking; thank you. A question on the be,low;
‘Lifecycle stage will influence some of this to a certain extent. We know big brands tend to attract the lightest of buyers - those who don’t use the category very often - whereas smaller, new brands will likely attract more of the heavier category users. So, a small savings bank will have a larger proportion of people with a wider repertoire of banks (i.e., these people will have saving accounts with multiple banks).’
If big brands attract more lighter buyers, their customers repertoire is then subsequently bigger then a smaller bank right? Is it correctly presented over here?
First an foremost thank you for your writings. It enriches my thinking; thank you. A question on the be,low;
‘Lifecycle stage will influence some of this to a certain extent. We know big brands tend to attract the lightest of buyers - those who don’t use the category very often - whereas smaller, new brands will likely attract more of the heavier category users. So, a small savings bank will have a larger proportion of people with a wider repertoire of banks (i.e., these people will have saving accounts with multiple banks).’
If big brands attract more lighter buyers, their customers repertoire is then subsequently bigger then a smaller bank right? Is it correctly presented over here?
With much appreciation,
Patrick
They will have more customers of all types and those customers are likely to be slightly more loyal (as per Double Jeopardy).